Copywriting, editing & curating content, from articles to social media, managing content hubs and blogs, copy-editing and proofreading, to recording film/video voiceovers in English.
Experience in live television & broadcasting as a content producer across BBC digital, entertainment & knowledge programming.
Content strategy, social media strategy, digital strategy; content planning, process & governance.
Having a robust and scaleable content strategy is essential for success in marketing & communication, covering planning, creation, delivery and governance.
Trained native-English journalist and content specialist with circa 20 years experience in media and communication. I am driven to tell meaningful stories that evoke emotion, convey ideas, inspire, educate and drive positive change. I help organisations create engaging, impactful, inspiring, purposeful content, and strategies for content and social media.
I have a special interest in science, innovation, sustainable development, environment and circular economy topics, food, health, and our planet.
I have lived in Sweden for almost 10 years and freelance on the side. Icurrently work at the European Spallation Source in Lund, and have worked at Tetra Pak & freelanced for orgainsations, and content agencies in Malmö & Lund. I have also lived and worked in London - the BBC, The Guardian, Press Association, and in South Africa - Times Media (Business Day, Sunday Times), ELLE Decoration, ELLE, Y magazine, The Daily News (photographer, journalist).
LinkedIn profile: Indressa Gustafsson