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Copywriting, editing & curating content, from articles to social media, managing content hubs and blogs, copy-editing and proofreading, to recording film/video voiceovers in English.

Experience in live television & broadcasting as a content producer across BBC digital, entertainment & knowledge programming.


Content strategy, social media strategy, digital strategy; content planning, process & governance.

Having a robust and scaleable content strategy is essential for success in marketing & communication,  covering planning, creation, delivery and governance.


Hand drawn pen & ink illustrations that can be converted to vector for use on business cards, menus or brand and packaging design.

My drawings, art and crafts will soon be available for sale in my Etsy store.

Wall mural projects on request. 



about me

Trained native-English journalist and content specialist with circa 20 years experience in media  and communication.  I am passionate about the power of messages and storytelling to evoke emotion, convey ideas, inspire, educate and drive positive change. I help organisations create engaging, impactful, inspiring, purposeful content, and strategies for content and social media.

I have a special interest in science, innovation, sustainable development, environment and circular economy topics, food, health, and our planet.

I have lived in Sweden for 8 years and have worked at Tetra Pak & freelanced for content agencies in Malmö & Lund. I have also lived and worked in London - the BBC, The Guardian, Press Association, and in South Africa - Times Media (Business Day, Sunday Times), ELLE Decoration, ELLE, Y magazine, The Daily News (photographer, journalist).

indressa.gustafsson@yahoo.com   +46 733-026-245

LinkedIn profile: Indressa Gustafsson


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